COMM 358 - Advanced Public Relations and Strategic Communication

This class examines the ways in which a public relations or strategic communication practitioner uses theory and data to guide the strategic thinking and planning behind an organization’s external communication program. Using a critical, rhetorical approach, students will examine how organizational rhetoric and communication campaigns hold power over public opinion and how students can be ethical public relations practitioners.

Credits: 3
Terms Offered: Spring
Prerequisites: COMM 255 or COMM 257 or BUS 331, COMM 280.