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Apr 29, 2024
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2022-2023 Catalog [ARCHIVED CATALOG]
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COMM 358 - Advanced Public Relations and Strategic Communication This class examines the ways in which a public relations or strategic communication practitioner uses theory and data to guide the strategic thinking and planning behind an organization’s external communication program. Using a critical, rhetorical approach, students will examine how organizational rhetoric and communication campaigns hold power over public opinion and how students can be ethical public relations practitioners.
Credits: 4 Terms Offered: Spring Prerequisites: COMM 280 , COMM 255 or COMM 257 or BUS 331
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