BUS 381 - Strategic Management

This course is designed to build skills for the formulation and implementation of strategy. In order to build and sustain competitive advantage, all areas of the organization need to be included. As such, students will draw on the foundational knowledge they have built in their prior courses while they approach topics including industry analysis, strategic analysis of firm resources/capabilities, as well as the crafting and implementation of strategy. Business-level, corporate-level, and global strategy will also be discussed.

Credits: 4
Terms Offered: Fall, Spring
Prerequisites: BUS 222 with a grade of C or better, ACCT 221 with a grade of C or better, ECON 212 with a grade of C or better, MATH 210 or equivalent