POL 397 - Campaign Management

Campaign management studies the methods and techniques of managing a campaign for public office. Topics include organization, advertising, press relations, fund raising, advancing, volunteers, budget, issues development, scheduling, and strategies. Up to half of the total class and preparation time may involve field work. Students choose between a Democratic Party or a Republican Party lab when doing field work. Individual campaign plans are prepared at the end of the course.

Credits: 4
Terms Offered: As Needed