BUS 384 - Business Analytics

The majority of today’s most successful companies are investing in the development of their analytical capabilities. They believe that these capabilities are required to compete in today’s marketplace. This has driven the demand for staff who understand the fundamentals of business analytics. This is true in every key function and department. This demand for staff who are familiar with the fundamentals of business analytics exceeds the supply. Virtually everyone hired by these companies today is expected to bring a higher level of analytic skill and knowledge to the job than was expected of their predecessors. This course will give students a broad exposure to modern business analytics. It will familiarize students with the ways these analytics are applied by a variety of companies in a variety of industries. It will provide students with an understanding of how analytics are used in a variety of functions within these companies. It will help students understand how analytics creates value for these companies.

Credits: 4
Terms Offered: Fall, Spring
Prerequisites: BUS 222, ECON 212